{"id":7882,"date":"2023-04-17T10:31:45","date_gmt":"2023-04-17T14:31:45","guid":{"rendered":"https:\/\/idecide.com\/?p=7882"},"modified":"2023-06-01T21:37:48","modified_gmt":"2023-06-01T21:37:48","slug":"%e6%af%8f%e5%80%8b%e9%8a%b7%e5%94%ae%e4%bb%a3%e8%a1%a8%e9%83%bd%e6%87%89%e8%a9%b2%e7%9f%a5%e9%81%93%e7%9a%84-kpis-2","status":"publish","type":"post","link":"https:\/\/idecide.com\/zh_hk\/2023\/04\/17\/kpis-every-sales-rep-should-be-aware-of-2\/","title":{"rendered":"\u6bcf\u4f4d\u92b7\u552e\u4ee3\u8868\u90fd\u61c9\u8a72\u4e86\u89e3\u7684 KPI"},"content":{"rendered":"<div class=\"et_d4_element et_pb_section et_pb_section_0  et_pb_css_mix_blend_mode et_section_regular et_block_section\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_d4_element et_pb_row et_pb_row_0  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_0  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_0  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><p><span style=\"font-weight: 400;\">KPI \u662f\u95dc\u9375\u7e3e\u6548\u6307\u6a19\u3002\u5728\u4efb\u4f55\u5546\u696d\u6d3b\u52d5\u4e2d\uff0c\u6211\u5011\u90fd\u5728\u5c0b\u6c42\u5275\u9020\u6536\u5165\uff0c\u800c\u8981\u505a\u5230\u9019\u4e00\u9ede\uff0c\u6211\u5011\u9700\u8981\u5ba2\u6236\u3001\u751f\u7522\u529b\u548c\u826f\u597d\u7684\u516c\u5171\u95dc\u4fc2\u7b49\u6771\u897f\u3002\u6211\u5011\u9700\u8981\u900f\u904e\u6aa2\u8996\u8cc7\u7522\u3001\u7cfb\u7d71\u548c\u5be6\u52d9\u4f86\u8ffd\u8e64\u6211\u5011\u7684\u9032\u5ea6\uff0c\u4ee5\u9054\u6210\u6211\u5011\u8981\u8861\u91cf\u7684\u76ee\u6a19\u3002\u56e0\u6b64\uff0c\u76ee\u7684\u662f<\/span><a href=\"https:\/\/www.investopedia.com\/terms\/k\/kpi.asp\"> <span style=\"font-weight: 400;\">KPI<\/span><\/a><span style=\"font-weight: 400;\"> \u662f\u76e3\u63a7\u6211\u5011\u7684\u696d\u52d9\u5065\u5eb7\u6210\u9577\u6240\u9700\u7684\u4e8b\u7269\u3002<\/span><\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_row et_pb_row_1  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_1  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_1  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><p><span style=\"font-weight: 400;\">Every KPI should be filled out with metrics like Measure, Target, Source, and Frequency. For an example of what this looks likes from a sales strategy point of view, let's suppose that we are interested in tracking our customer base:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u6e2c\u91cf\uff1a<\/b><span style=\"font-weight: 400;\"> \u770b\u770b\u4e0a\u500b\u6708\u6211\u5011\u7372\u5f97\u4e86\u591a\u5c11\u65b0\u5ba2\u6236\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u76ee\u6a19\uff1a<\/b><span style=\"font-weight: 400;\"> \u8207\u6211\u5011\u7684\u76ee\u6a19\u6bd4\u8f03\uff0c\u4f8b\u5982 1,000 \u4f4d\u65b0\u5ba2\u6236\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u4f86\u6e90<\/b><span style=\"font-weight: 400;\"> \u6aa2\u8996\u6211\u5011\u4f86\u6e90\u7684\u5065\u5eb7\u72c0\u6cc1\u3002\u5728\u9019\u7a2e\u60c5\u6cc1\u4e0b\uff0c\u5c31\u662f\u5ba2\u6236\u95dc\u4fc2\u7ba1\u7406\u6216\u5916\u5c55\u5de5\u5177\uff0c\u4e26\u5224\u65b7\u4f86\u6e90\u662f\u5426\u5065\u5eb7\u3001\u6709\u6548\u7b49\u3002\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u983b\u7387\uff1a<\/b><span style=\"font-weight: 400;\"> \u5efa\u7acb\u8861\u91cf\u6a19\u6e96\u7684\u983b\u7387\uff0c\u53ef\u4ee5\u662f\u6bcf\u6708\u3001\u6bcf\u5b63\u7b49\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">KPI \u662f\u92b7\u552e\u4ee3\u8868\u6216\u92b7\u552e\u9818\u5c0e\u6240\u80fd\u64c1\u6709\u7684\u6700\u4f73\u4e14\u6700\u91cd\u8981\u7684\u5de5\u5177\u4e4b\u4e00\u3002\u5b83\u5011\u4e0d\u50c5\u80fd\u544a\u8a34\u60a8\u516c\u53f8\u7684\u8868\u73fe\u5982\u4f55\uff0c\u9084\u80fd\u8b93\u92b7\u552e\u4ee3\u8868\u6df1\u5165\u77ad\u89e3\u5982\u4f55\u8ffd\u8e64\u81ea\u5df1\u4f5c\u70ba\u92b7\u552e\u5c08\u696d\u4eba\u54e1\u7684\u751f\u7522\u529b\u3002\u8eab\u70ba\u92b7\u552e\u4ee3\u8868\uff0cKPI \u662f\u60a8\u7684\u8863\u98df\u7236\u6bcd\u3002\u4f46\u540c\u6a23\u91cd\u8981\u7684\u662f\uff0c\u5b83\u5011\u80fd\u70ba\u60a8\u63d0\u4f9b\u5831\u544a\u81ea\u5df1\u4f5c\u70ba\u92b7\u552e\u4ee3\u8868\u7684\u6210\u529f\u6240\u9700\u7684\u8cc7\u8a0a\u3002\u5728\u7af6\u722d\u65e5\u76ca\u6fc0\u70c8\u7684\u884c\u696d\u4e2d\uff0c\u5831\u544a\u662f\u4e0d\u53ef\u6216\u7f3a\u7684\uff01<\/span><\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_row et_pb_row_2  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_2  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_2  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><p><span style=\"font-weight: 400;\">But the point of all this is to curate and leverage the information we need to be successful in the sales process. Tracking the right KPIs will make the things that are most important to your business more predictable. It will make your life less stressful, and help your sales team and sales managers know where to focus their efforts. So, let's get into what the most important sales KPIs are, and what to do about them!<\/span><\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_row et_pb_row_3  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_3  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_3  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\"><b>\u8981\u76e3\u63a7\u548c\u4f7f\u7528\u7684\u6700\u4f73\u92b7\u552e KPI<\/b><\/h2><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_row et_pb_row_4  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_3_4 et_pb_column et_pb_column_4  et_pb_css_mix_blend_mode et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_4  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3><span style=\"font-weight: 400;\"><b>\u5e73\u5747\u56de\u61c9\u6642\u9593<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u7576\u5408\u683c\u7684\u6f5b\u5728\u5ba2\u6236\u8207\u60a8\u806f\u7e6b\u6642\uff0c\u60a8\u9700\u8981\u5118\u5feb\u63a1\u53d6\u884c\u52d5\u4ee5\u78ba\u4fdd\u4ed6\u5011\u7684\u5fe0\u8aa0\u5ea6\u3002\u7576\u5408\u683c\u7684\u6f5b\u5728\u5ba2\u6236\u51fa\u73fe\u6642\uff0c\u4ed6\u5011\u7684\u8166\u6d77\u4e2d\u4ecd\u6709\u95dc\u9375\u7684\u75db\u9ede\u3002\u60a8\u9700\u8981\u5728\u9019\u4e9b\u75db\u9ede\u4ecd\u7136\u5b58\u5728\u6642\u63a1\u53d6\u884c\u52d5\u3002 <\/span><span style=\"font-weight: 400;\">\u63a8\u52d5\u4ed6\u5011\u8cfc\u8cb7\u7684\u52d5\u6a5f\u3002 <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6b64\u6307\u6a19\u53ef\u986f\u793a\u60a8\u7684\u92b7\u552e\u4ee3\u8868\u56de\u61c9\u6f5b\u5728\u5ba2\u6236\u4e26\u6293\u4f4f\u4ed6\u5011\u6240\u9700\u7684\u5e73\u5747\u6642\u9593\u3002<\/span><\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_d4_element et_pb_column_1_4 et_pb_column et_pb_column_5  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_image et_pb_image_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" width=\"867\" height=\"1069\" src=\"https:\/\/idecide.wpengine.com\/wp-content\/uploads\/2023\/05\/blog-graphics-ART.svg\" alt=\"\" title=\"\u90e8\u843d\u683c \u5716\u5f62-\u85dd\u8853\" class=\"wp-image-366368\" \/><\/span>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_row et_pb_row_5  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_2_5 et_pb_column et_pb_column_6  et_pb_css_mix_blend_mode et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_image et_pb_image_1\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/idecide.wpengine.com\/wp-content\/uploads\/2023\/05\/blog-graphics-ST_2.svg\" alt=\"\" title=\"\u90e8\u843d\u683c-\u5716\u5f62-ST_2\" srcset=\"https:\/\/idecide.com\/wp-content\/uploads\/2023\/05\/blog-graphics-ST_2.svg 1280w, https:\/\/idecide.com\/wp-content\/uploads\/2023\/05\/blog-graphics-ST_2.svg 980w, https:\/\/idecide.com\/wp-content\/uploads\/2023\/05\/blog-graphics-ST_2.svg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, 100vw\" class=\"wp-image-366369\" \/><\/span>\n\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_d4_element et_pb_column_3_5 et_pb_column et_pb_column_7  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_5  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3><b>\u7cfb\u7d71\u89f8\u63a7<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u5728\u5927\u591a\u6578\u60c5\u6cc1\u4e0b\uff0c\u8207\u5408\u683c\u6f5b\u5728\u5ba2\u6236\u806f\u7e6b\u7684\u6b21\u6578\u9700\u8981\u7dad\u6301\u5728\u6700\u4f4e\u9650\u5ea6\u3002\u6b64 KPI \u4e5f\u53ef\u80fd\u7a31\u70ba\u300c\u7cbe\u78ba\u5ea6\u300d\uff0c\u56e0\u70ba\u5b83\u662f\u95dc\u65bc\u63d0\u9ad8\u5408\u683c\u6f5b\u5728\u5ba2\u6236\u7684\u5916\u5c55\u6210\u6548\uff0c\u76ee\u7684\u5728\u65bc\u6539\u5584\u60a8\u7684\u5de5\u4f5c\u6210\u6548\u3002\u8f03\u9ad8\u7684\u7cfb\u7d71\u63a5\u89f8\u7387\u6709\u53ef\u80fd\u6210\u70ba\u523a\u6fc0\u6f5b\u5728\u5ba2\u6236\u7684\u4f86\u6e90\uff0c\u589e\u52a0\u6d41\u5931\u6f5b\u5728\u5ba2\u6236\u7684\u98a8\u96aa\u3002<\/span><\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_row et_pb_row_6  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_3_5 et_pb_column et_pb_column_8  et_pb_css_mix_blend_mode et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_6  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3><b>\u6703\u8b70\u63a5\u53d7\u7387<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Getting consistent appointment acceptance is the mark of a great sales rep. When this metric is high, it means the sales representative is effectively convincing prospects that the product or service on offer is a viable solution to the prospect's pain points. When a potential customer says yes to a meeting, they are more than halfway to making a purchase.<\/span><\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_d4_element et_pb_column_2_5 et_pb_column et_pb_column_9  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_image et_pb_image_2\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/idecide.wpengine.com\/wp-content\/uploads\/2023\/05\/blog-graphics-MAR_2.svg\" alt=\"\" title=\"\u90e8\u843d\u683c-\u5716\u7247-MAR_2\" srcset=\"https:\/\/idecide.com\/wp-content\/uploads\/2023\/05\/blog-graphics-MAR_2.svg 1280w, https:\/\/idecide.com\/wp-content\/uploads\/2023\/05\/blog-graphics-MAR_2.svg 980w, https:\/\/idecide.com\/wp-content\/uploads\/2023\/05\/blog-graphics-MAR_2.svg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, 100vw\" class=\"wp-image-366370\" \/><\/span>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_row et_pb_row_7  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_10  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_7  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3><b>SQL \u5ba2\u6236\u8f49\u63db\u7387<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u6b64\u6a19\u6e96\u8ffd\u8e64\u8f49\u5316\u70ba\u4ed8\u8cbb\u5ba2\u6236\u7684\u6f5b\u5728\u5ba2\u6236\u6578\u91cf\u3002\u5b83\u53ef\u4ee5\u986f\u793a\u6f5b\u5728\u5ba2\u6236\u7684\u7522\u751f\u3001\u6f5b\u5728\u5ba2\u6236\u8cc7\u683c\u5be9\u67e5\u904e\u7a0b\u4ee5\u53ca\u5f8c\u7e8c\u884c\u52d5\u7684\u6210\u6548\u662f\u5426\u6709\u554f\u984c\u3002\u5982\u679c SQL \u5ba2\u6236\u8f49\u63db\u7387\u4e0d\u4f73\uff0c\u92b7\u552e\u4ee3\u8868\u53ef\u80fd\u9700\u8981\u9032\u4e00\u6b65\u7684\u8a13\u7df4\uff0c\u6216\u9700\u8981\u66f4\u65b0\u5ba2\u6236\u4eba\u53e3\u7d71\u8a08\u8cc7\u6599\u3002<\/span><\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_row et_pb_row_8  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_1_2 et_pb_column et_pb_column_11  et_pb_css_mix_blend_mode et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_image et_pb_image_3\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/idecide.wpengine.com\/wp-content\/uploads\/2023\/05\/blog-graphics-DWLR.svg\" alt=\"\" title=\"\u90e8\u843d\u683c-\u5716\u7247-DWLR\" srcset=\"https:\/\/idecide.com\/wp-content\/uploads\/2023\/05\/blog-graphics-DWLR.svg 1280w, https:\/\/idecide.com\/wp-content\/uploads\/2023\/05\/blog-graphics-DWLR.svg 980w, https:\/\/idecide.com\/wp-content\/uploads\/2023\/05\/blog-graphics-DWLR.svg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, 100vw\" class=\"wp-image-366371\" \/><\/span>\n\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_d4_element et_pb_column_1_2 et_pb_column et_pb_column_12  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_8  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3><b>\u4ea4\u6613\u8d0f\u640d\u7387<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u6b64 KPI \u662f\u6f5b\u5728\u5ba2\u6236\u8207\u92b7\u552e\u4ee3\u8868\u4e92\u52d5\u6642\u7684\u9ad4\u9a57\u54c1\u8cea\u6307\u6a19\uff0c\u4e5f\u662f\u6f5b\u5728\u5ba2\u6236\u5f9e\u4e86\u89e3\u7522\u54c1\u5230\u8cfc\u8cb7\u7684\u904e\u7a0b\u6307\u6a19\u3002\u9019\u500b\u6307\u6a19\u5c0d\u65bc\u8861\u91cf\u92b7\u552e\u662f\u5426\u6210\u529f\u81f3\u95dc\u91cd\u8981\u3002\u4f46\u6700\u91cd\u8981\u7684\u662f\uff0c\u5b83\u662f\u57f9\u990a\u9577\u671f\u5ba2\u6236\u5fe0\u8aa0\u5ea6\u7684\u95dc\u9375\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> \u8acb\u8a18\u4f4f\uff0c\u6700\u5fe0\u5be6\u7684\u5ba2\u6236\u662f\u90a3\u4e9b\u559c\u6b61\u8207\u60a8\u7684\u54c1\u724c\u4e92\u52d5\u7684\u4eba\u3002<\/span><\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_row et_pb_row_9  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_1_2 et_pb_column et_pb_column_13  et_pb_css_mix_blend_mode et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_9  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3><b>\u5ba2\u6236\u4fdd\u7559\u7387<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">This metric has significant overlap with Deal Win-Loss Ratio and shows how well a sales rep meets the customer's needs. It can be seen as the result of the previous metric and can be measured in tandem with it. Customer retention rates can be seen as a backup to the Deal Win-Loss Ratio in cases where there is no data to act on. If a customer failed to report on the quality of their experience leading up to a purchase, looking at customer retention rates can give you important clues about those experiences.<\/span><\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_d4_element et_pb_column_1_2 et_pb_column et_pb_column_14  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_image et_pb_image_4\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/idecide.wpengine.com\/wp-content\/uploads\/2023\/05\/blog-graphics-CRR.svg\" alt=\"\" title=\"\u90e8\u843d\u683c-\u5716\u7247-CRR\" srcset=\"https:\/\/idecide.com\/wp-content\/uploads\/2023\/05\/blog-graphics-CRR.svg 1280w, https:\/\/idecide.com\/wp-content\/uploads\/2023\/05\/blog-graphics-CRR.svg 980w, https:\/\/idecide.com\/wp-content\/uploads\/2023\/05\/blog-graphics-CRR.svg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, 100vw\" class=\"wp-image-366372\" \/><\/span>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_row et_pb_row_10  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_15  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_10  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3><b>\u5ba2\u6236\u7d42\u8eab\u50f9\u503c (CLV)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u6b64 KPI \u986f\u793a\u4f01\u696d\u900f\u904e\u8207\u55ae\u4e00\u5ba2\u6236\u6216\u5e33\u6236\u7684\u95dc\u4fc2\u53ef\u9810\u671f\u7684\u7e3d\u6536\u5165\u3002\u5b83\u8861\u91cf\u9810\u671f\u63a1\u8cfc\u7684\u9810\u8a08\u50f9\u503c\u4ee5\u53ca\u8207\u8a72\u5ba2\u6236\u95dc\u4fc2\u7684\u9810\u8a08\u58fd\u547d\u3002\u6709\u4e86\u9019\u500b KPI\uff0c\u6211\u5011\u5c31\u53ef\u4ee5\u900f\u904e\u8861\u91cf\u5e33\u6236\u7684\u50f9\u503c\u548c\u58fd\u547d\uff0c\u4f86\u8861\u91cf\u7d44\u7e54\u7684\u6574\u9ad4\u9810\u6e2c\u8ca1\u653f\u5065\u5eb7\u72c0\u6cc1\u3002<\/span><\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_row et_pb_row_11  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_1_2 et_pb_column et_pb_column_16  et_pb_css_mix_blend_mode et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_11  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3><b>\u6bcf\u6708\u7d93\u5e38\u6027\u6536\u5165<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u6b64\u6a19\u6e96\u8861\u91cf\u516c\u53f8\u6bcf\u6708\u53ef\u9810\u671f\u7684\u6536\u5165\u7e3d\u984d\u3002\u6b64\u6307\u6a19\u53ef\u7528\u65bc\u9810\u6e2c\u548c\u8861\u91cf\u4e00\u5e74\u6216\u66f4\u9577\u6642\u9593\u5167\u7684\u8ca1\u653f\u72c0\u6cc1\u3002\u5b83\u4e5f\u53ef\u7528\u65bc\u5206\u6790\u5e73\u5747\u4ea4\u6613\u898f\u6a21\uff0c\u4e26\u53ef\u9032\u4e00\u6b65\u63d0\u4f9b\u5176\u4ed6\u4e00\u4e9b\u95dc\u9375\u6307\u6a19\u3002<\/span><\/p>\n<h3><b>\u5ba2\u6236\u53d6\u5f97\u7387<\/b><b><\/b><\/h3>\n<p><b><span style=\"font-weight: 400;\">\u5c0d\u65bc\u92b7\u552e\u5718\u968a\u548c\u92b7\u552e\u7d93\u7406\u4f86\u8aaa\uff0c\u5ba2\u6236\u7372\u53d6\u7387\u662f\u53e6\u4e00\u500b\u95dc\u9375\u6307\u6a19\uff0c\u5b83\u662f\u986f\u793a\u92b7\u552e\u5718\u968a\u6574\u9ad4\u6548\u7387\u7684\u4e00\u7a2e\u65b9\u5f0f\u3002\u5b83\u8207\u6211\u5011\u6e05\u55ae\u4e0a\u7684\u4e00\u4e9b\u9996\u6279 KPI \u76f8\u95dc\uff0c\u53ef\u88ab\u8996\u70ba\u9019\u4e9b\u6307\u6a19\u6240\u8861\u91cf\u7684\u6d41\u7a0b\u662f\u5426\u5065\u5eb7\u7684\u6307\u6a19\u3002\u5ba2\u6236\u7372\u53d6\u7387\u7684\u610f\u7fa9\u8207\u5ba2\u6236\u7d42\u751f\u50f9\u503c\u76f4\u63a5\u76f8\u95dc\u3002\u5982\u679c CLV \u5f88\u4f4e\uff0c\u6211\u5011\u53ef\u80fd\u9700\u8981\u66f4\u9ad8\u7684\u7372\u53d6\u7387\u3002\u76f8\u53cd\uff0c\u5982\u679c CLV \u9ad8\uff0c\u6211\u5011\u53ef\u80fd\u6703\u6eff\u8db3\u65bc\u8f03\u4f4e\u7684\u7372\u53d6\u7387\u3002<\/span><\/b><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_d4_element et_pb_column_1_2 et_pb_column et_pb_column_17  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_image et_pb_image_5\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/idecide.wpengine.com\/wp-content\/uploads\/2023\/05\/blog-graphics-MRR.svg\" alt=\"\" title=\"\u90e8\u843d\u683c-\u5716\u7247-MRR\" srcset=\"https:\/\/idecide.com\/wp-content\/uploads\/2023\/05\/blog-graphics-MRR.svg 980w, https:\/\/idecide.com\/wp-content\/uploads\/2023\/05\/blog-graphics-MRR.svg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" class=\"wp-image-366373\" \/><\/span>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_row et_pb_row_12  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_18  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_12  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3><b>\u8072\u97f3\u5171\u4eab<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A rather abstract idea, share of voice is meant to be a measure of how loud you are in the average customer's sphere of perception. You might think of a small crowd of people all speaking at the same time. If those people represent commercial enterprises, then how audible each one is would be a good way to think about this metric. Share of voice can be tough to measure. It is an aggregate effect of your outreach, branding, reputation, public relations, and more. It is a high-level metric that's tough to get numbers on. One way to measure it is through polling, surveys, customer feedback, and the like. If you can get an accurate handle on this metric, then you're doing well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the most interesting features of KPIs is the way they often overlap. This overlap, when detected, can improve the accuracy of these metrics, give you more information about your company's sales process performance, and help you improve.<\/span><\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_row et_pb_row_13  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_19  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_13  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\"><b>iDecide \u63d0\u4f9b\u7cbe\u78ba\u7684\u92b7\u552e\u6307\u6a19<\/b><\/h2><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_row et_pb_row_14  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_3_5 et_pb_column et_pb_column_20  et_pb_css_mix_blend_mode et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_14  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><p><span style=\"font-weight: 400;\">\u5728\u9019\u7bc7\u6587\u7ae0\u7684\u5f15\u8a00\u4e2d\uff0c\u6211\u5011\u63d0\u5230\u4e86 KPI \u7684\u91cd\u8981\u6027\uff0c\u5b83\u662f\u986f\u793a\u92b7\u552e\u5718\u968a\u5de5\u4f5c\u9032\u5ea6\u548c\u6210\u6548\u7684\u4e00\u7a2e\u624b\u6bb5\u3002\u9019\u4e0d\u50c5\u5c0d\u60a8\u70ba\u516c\u53f8\u5275\u9020\u50f9\u503c\u81f3\u95dc\u91cd\u8981\uff0c\u5c0d\u65bc\u5411\u516c\u53f8\u6c7a\u7b56\u8005\u8b49\u660e\u60a8\u7684\u50f9\u503c\u4e5f\u5f88\u91cd\u8981\u3002 <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u9019\u88e1<\/span><a href=\"https:\/\/idecide.com\/zh_hk\/features\/\"> <span style=\"font-weight: 400;\">iDecide<\/span><\/a><span style=\"font-weight: 400;\">, we provide create-your-own-adventure presentation software as a standard feature of our comprehensive analytics platform. You'll be able to view close rates, measure video and page views, meetings scheduled, and all of the metrics that matter to you most.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_d4_element et_pb_column_2_5 et_pb_column et_pb_column_21  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_image et_pb_image_6\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/idecide.wpengine.com\/wp-content\/uploads\/2023\/05\/blog-graphics-ASMWI.svg\" alt=\"\" title=\"\u535a\u5ba2-\u5716\u5f62-ASMWI\" srcset=\"https:\/\/idecide.com\/wp-content\/uploads\/2023\/05\/blog-graphics-ASMWI.svg 980w, https:\/\/idecide.com\/wp-content\/uploads\/2023\/05\/blog-graphics-ASMWI.svg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" class=\"wp-image-366374\" \/><\/span>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_row et_pb_row_15  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_22  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_15  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><p style=\"text-align: center;\"><span style=\"font-weight: 400;\">iDecide \u53ef\u8b93\u60a8\u5728\u5ba2\u6236\u89c0\u770b\u904e\u60a8\u7684\u7c21\u5831\u5f8c\uff0c\u7acb\u5373\u4ee5\u96fb\u5b50\u90f5\u4ef6\u6216\u7c21\u8a0a\u7684\u65b9\u5f0f\uff0c\u8fc5\u901f\u4e14\u6709\u6548\u7387\u5730\u5411\u5ba2\u6236\u50b3\u9001\u5f8c\u7e8c\u8a0a\u606f\uff0c\u4e26\u63d0\u4f9b\u7c21\u6613\u7684\u9810\u7d04\u8a2d\u5b9a\u9078\u9805\u3002<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u60a8\u5c07\u589e\u52a0\u53c3\u8207\u5ea6\u3001\u63d0\u9ad8\u53ef\u4fe1\u5ea6\uff0c\u4e26\u5feb\u901f\u8f15\u9b06\u5730\u76e3\u63a7\u548c\u63d0\u4f9b\u6709\u610f\u7fa9\u7684\u7e3e\u6548\u8cc7\u6599\u3002\u8b93 iDecide \u5354\u52a9\u60a8\u88fd\u4f5c\u4e0b\u4e00\u500b\u92b7\u552e\u7c21\u5831\uff0c\u5b8c\u6210\u4e0b\u4e00\u5b97\u4ea4\u6613\u3002<\/span><\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":366404,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_et_pb_use_builder":"on","_et_pb_old_content":"[et_pb_section fb_built=\"1\" admin_label=\"section\" _builder_version=\"4.17.6\" custom_padding=\"49px|||||\" global_colors_info=\"{}\"][et_pb_row custom_padding_last_edited=\"on|phone\" admin_label=\"row\" _builder_version=\"4.17.6\" background_color=\"#f5f5f5\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" custom_margin=\"|auto|40px|auto||\" custom_padding=\"25px|35px|25px|35px|true|true\" custom_padding_tablet=\"|25px||25px|true|true\" custom_padding_phone=\"|25px||25px|true|true\" border_radii=\"on|15px|15px|15px|15px\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_text admin_label=\"Text\" _builder_version=\"4.19.4\" text_font=\"Lato|300|||||||\" text_text_color=\"#000000\" text_font_size=\"1.2rem\" text_line_height=\"1.25em\" header_font=\"Lato|300|||||||\" header_font_size=\"2.5rem\" header_2_font_size=\"2.5rem\" custom_margin=\"||||false|false\" custom_padding=\"||||false|false\" text_font_size_tablet=\"1.1rem\" text_font_size_phone=\"1.1rem\" text_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\" text_letter_spacing__hover_enabled=\"on|desktop\"]<p><span style=\"font-weight: 400;\">Sales pitches are as old as commerce, maybe even older. Throughout most of history, the sales pitches a person might hear have been limited to their ability to travel. Even Television did little to change this because of the top-down nature of the medium. But today, things are different. Consumers have more choices than ever before and the same old sales message can quickly become tiresome.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Today, people understand that commercials and free content go hand in hand. For this reason, they are more accepting of commercial messaging. But because they have more choices, not to mention control over their devices, the people who craft and deliver sales pitches have to improve their game.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=\"row\" _builder_version=\"4.17.6\" background_enable_color=\"off\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" custom_margin=\"|auto|27px|auto||\" custom_padding=\"4px|25px|4px|25px|true|true\" border_radii=\"on|15px|15px|15px|15px\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_text admin_label=\"Text\" _builder_version=\"4.17.6\" text_font=\"|300|||||||\" text_text_color=\"#000000\" text_font_size=\"1.2rem\" text_line_height=\"1.25em\" header_font=\"Lato|300|||||||\" header_text_align=\"center\" header_font_size=\"2.5rem\" header_2_font_size=\"2.5rem\" custom_margin=\"||||false|false\" custom_padding=\"||||false|false\" text_font_size_tablet=\"1.1rem\" text_font_size_phone=\"1.1rem\" text_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\" text_letter_spacing__hover_enabled=\"on|desktop\"]<h2 style=\"text-align: center;\"><b>What Is a Sales Pitch?<\/b><\/h2>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"3_5,2_5\" custom_padding_last_edited=\"on|tablet\" admin_label=\"row\" _builder_version=\"4.19.0\" background_color=\"#f5f5f5\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" custom_margin=\"|auto|40px|auto||\" custom_padding=\"25px|35px|25px|35px|true|true\" custom_padding_tablet=\"|25px||25px|true|true\" custom_padding_phone=\"|25px||25px|true|true\" border_radii=\"on|15px|15px|15px|15px\" global_colors_info=\"{}\"][et_pb_column type=\"3_5\" _builder_version=\"4.16\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_text admin_label=\"Text\" _builder_version=\"4.19.4\" text_font=\"||||||||\" text_text_color=\"#000000\" text_font_size=\"1.2rem\" text_line_height=\"1.25em\" header_font=\"Lato|300|||||||\" header_font_size=\"2.5rem\" header_2_font_size=\"2.5rem\" custom_margin=\"||||false|false\" custom_padding=\"||||false|false\" text_font_size_tablet=\"1.1rem\" text_font_size_phone=\"1.1rem\" text_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\" text_letter_spacing__hover_enabled=\"on|desktop\"]<p><span style=\"font-weight: 400;\">A sales pitch is a commercial message. It is a stylized proposition intended to appeal to the needs and wants of a particular audience in order to convince them to exchange money for goods or services. A good sales pitch does one thing. It makes a case that the value of a product or service is worth the asking price. Moreover, it does it in the most brief and pleasing way possible.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">There are different types of sale pitches that we can use as go-to pitches for certain audiences and formats. But we will always endeavor to match our messaging to the situation (medium) and to our audience. So, you will usually take a standard sales pitch type and then cater it to your audience.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Now, let's talk about the anatomy of successful sales pitch templates.<\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"2_5\" _builder_version=\"4.19.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/idecide.com\/wp-content\/uploads\/2023\/02\/5-types-of-pitches-01.jpg\" title_text=\"5 types of pitches-01\" _builder_version=\"4.19.5\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=\"row\" _builder_version=\"4.17.6\" background_enable_color=\"off\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" custom_margin=\"|auto|27px|auto||\" custom_padding=\"4px|25px|4px|25px|true|true\" border_radii=\"on|15px|15px|15px|15px\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_text admin_label=\"Text\" _builder_version=\"4.17.6\" text_font=\"|300|||||||\" text_text_color=\"#000000\" text_font_size=\"1.2rem\" text_line_height=\"1.25em\" header_font=\"Lato|300|||||||\" header_text_align=\"center\" header_font_size=\"2.5rem\" header_2_font_size=\"2.5rem\" custom_margin=\"||||false|false\" custom_padding=\"||||false|false\" text_font_size_tablet=\"1.1rem\" text_font_size_phone=\"1.1rem\" text_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\" text_letter_spacing__hover_enabled=\"on|desktop\"]<h2 style=\"text-align: center;\"><b>How to Make a Sales Pitch: Anatomy of a Pitch<\/b><\/h2>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_3,2_3\" custom_padding_last_edited=\"on|tablet\" admin_label=\"row\" _builder_version=\"4.19.0\" background_color=\"#f5f5f5\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" custom_margin=\"|auto|40px|auto||\" custom_padding=\"25px|35px|25px|35px|true|true\" custom_padding_tablet=\"|25px||25px|true|true\" custom_padding_phone=\"|25px||25px|true|true\" border_radii=\"on|15px|15px|15px|15px\" global_colors_info=\"{}\"][et_pb_column type=\"1_3\" _builder_version=\"4.16\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_image src=\"https:\/\/idecide.com\/wp-content\/uploads\/2023\/02\/5-types-of-pitches-05-scaled.jpg\" title_text=\"5 types of pitches-05\" _builder_version=\"4.19.5\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"2_3\" _builder_version=\"4.19.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text admin_label=\"Text\" _builder_version=\"4.19.4\" text_font=\"||||||||\" text_text_color=\"#000000\" text_font_size=\"1.2rem\" text_line_height=\"1.25em\" header_font=\"Lato|300|||||||\" header_font_size=\"2.5rem\" header_2_font_size=\"2.5rem\" custom_margin=\"||||false|false\" custom_padding=\"||||false|false\" text_font_size_tablet=\"1.1rem\" text_font_size_phone=\"1.1rem\" text_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\" text_letter_spacing__hover_enabled=\"on|desktop\"]<p><span style=\"font-weight: 400;\">In High School, you learned about the anatomy of a paragraph. It has a beginning, a middle, and an end. These three parts should share a content type, and a style of language, and they should build on each other. No matter what type of paragraph it is, it should have these elements, even if it is only one sentence. Likewise, a sales pitch should have certain traits regardless of the type of pitch it is.<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Research: <\/b><span style=\"font-weight: 400;\">Every sales pitch should be based on facts to gain traction with the audience on a factual basis. 13% of audiences believe that salespeople genuinely understand their needs. For this reason, your first job is to research the wants and needs of your prospects and identify how you can deliver the solution.<\/span>\r\n<p>\u00a0<\/p>\r\n<\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Storytelling:<\/b><span style=\"font-weight: 400;\"> A pitch should take the form or style of a story. Stories bring motion, visualization, and personality to the value that you are offering in your pitch. Like a good paragraph, your pitches should have a beginning, a middle, and an end. They need to generate a feeling of motion between two narrative points in the prospect's daily experience. These points are the experience of a need and the satisfaction of that need. In TV commercials and print ads, we almost always use the face or form of a human being since this automatically adds an element of storytelling.<\/span>\r\n<p>\u00a0<\/p>\r\n<\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>A Value-Proposition:<\/b><span style=\"font-weight: 400;\"> Every pitch must convey or at least suggest a unique value proposition that clarifies how your product or service will benefit the potential customer. Even if your product or service is the same as that of your competition, then you need to make your value proposition unique through an offer of superior customer service, faster delivery, or with the appeal, your branding message delivers. If they can get it somewhere else, and they can, they need to know why they should choose to buy from you.<\/span>\r\n<p>\u00a0<\/p>\r\n<\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Proof:<\/b><span style=\"font-weight: 400;\"> A practical demonstration, statements of known relevant facts, client testimonials, corroborating data, and product comparisons against your competitors can all serve as proof of the value of your offer. This part can be brief, extensive, or somewhere in between depending on the medium and the audience<\/span><br \/>\r\n<p>\u00a0<\/p>\r\n<\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Call-to-Action:<\/b><span style=\"font-weight: 400;\"> We have appealed to them personally, and logically, and respected their time with the right amount of brevity. At this point, we need to bring the message to a close by pushing for conclusive action. We need to compel the audience to take action. Whether it is an incitement to buy now, schedule a follow-up meeting, sign up for a newsletter, or start a free trial, what matters is that we encourage them to make a move in the direction of a purchase.<\/span><\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\r\n<p><span style=\"font-weight: 400;\"><\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=\"row\" _builder_version=\"4.17.6\" background_enable_color=\"off\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" custom_margin=\"|auto|27px|auto||\" custom_padding=\"4px|25px|4px|25px|true|true\" border_radii=\"on|15px|15px|15px|15px\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_text admin_label=\"Text\" _builder_version=\"4.17.6\" text_font=\"|300|||||||\" text_text_color=\"#000000\" text_font_size=\"1.2rem\" text_line_height=\"1.25em\" header_font=\"Lato|300|||||||\" header_text_align=\"center\" header_font_size=\"2.5rem\" header_2_font_size=\"2.5rem\" custom_margin=\"||||false|false\" custom_padding=\"||||false|false\" text_font_size_tablet=\"1.1rem\" text_font_size_phone=\"1.1rem\" text_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\" text_letter_spacing__hover_enabled=\"on|desktop\"]<h2 style=\"text-align: center;\"><b>5 Sales Pitches Every Salesperson Should Have In Their Arsenal<\/b><\/h2>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"3_5,2_5\" custom_padding_last_edited=\"on|tablet\" admin_label=\"row\" _builder_version=\"4.19.0\" background_color=\"#f5f5f5\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" custom_margin=\"|auto|40px|auto||\" custom_padding=\"25px|35px|25px|35px|true|true\" custom_padding_tablet=\"|25px||25px|true|true\" custom_padding_phone=\"|25px||25px|true|true\" border_radii=\"on|15px|15px|15px|15px\" global_colors_info=\"{}\"][et_pb_column type=\"3_5\" _builder_version=\"4.16\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_text admin_label=\"Text\" _builder_version=\"4.19.4\" text_font=\"||||||||\" text_text_color=\"#000000\" text_font_size=\"1.2rem\" text_line_height=\"1.25em\" header_font=\"Lato|300|||||||\" header_font_size=\"2.5rem\" header_2_font_size=\"2.5rem\" custom_margin=\"||||false|false\" custom_padding=\"||||false|false\" text_font_size_tablet=\"1.1rem\" text_font_size_phone=\"1.1rem\" text_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\" text_letter_spacing__hover_enabled=\"on|desktop\"]<h3><b>Elevator Sales Pitch<\/b><\/h3>\r\n<p><span style=\"font-weight: 400;\">This sales pitch example features extreme versions of all the elements discussed above because it has to be done fast, done well, and done on the fly. It needs to be started and completed in 60 seconds. Of course, few elevator rides are that short. But the idea is that your prospect will have at least another 30 seconds to consider your proposition, and for you to offer a follow-up pitch. To do the elevator pitch well you will need some memorized material. But you'll also need to be able to adapt to the personality and mood of your prospect. Of course, it also helps if you know who they are and what they need.<\/span><\/p>\r\n<h3><b>Quick Video Pitch (60 Seconds)<\/b><\/h3>\r\n<p><span style=\"font-weight: 400;\">These are handy and easy to make. It is an embedded video on your website or a link to it that you can share. This should be a form of your elevator pitch catered to a more general audience, usually. Since you have all the time you need to prepare, get your look together, edit the video, and get quality takes, it's worthwhile to take the time to get all the production value packed into it that you can. It's also a good idea to make several versions of it that target different types of prospects. That way you can send more targeted material to certain individuals.<\/span><\/p>\r\n<h3><b>Follow-Up Sales Pitch<\/b><\/h3>\r\n<p><span style=\"font-weight: 400;\">Any type of sales pitch can be reinforced with a follow-up pitch. Few prospects are going to choose to commit after a single contact. So you need to be able to get in touch with them again to close the deal. If the initial contact was an in-person pitch, you might hand off a business card, take a number, or email. A follow-up pitch can be more or less personal than the initial pitch depending on the person and circumstances. You should first establish that the previous contact was complete and\/or remembered. Then lead in with additional benefits and ask for a time to discuss your product or service.<\/span><\/p>\r\n<h3><b>Phone Sales Pitch<\/b><\/h3>\r\n<p><span style=\"font-weight: 400;\">The pitch by phone should be well-structured, fast, and usually scripted up to the point when the prospect engages in conversation. Begin by introducing yourself. Then begin building rapport by using the prospect's name, and mention commonalities and pain points. Then establish credibility and why the prospect should listen and consider your offer. Detail the offer in brief and clear terms. Then you make your call to action, get a commitment, and end your call by accepting a purchase, or other desired action. There are two types of phone pitches, the targeted pitch, and the cold call. We'll discuss the cold call below.<\/span><\/p>\r\n<h3><b>Email Sales Pitch<\/b><\/h3>\r\n<p><span style=\"font-weight: 400;\">The email sales pitch is like the phone pitch in that it is either cold or targeted. People do not have to open emails and often mark them as spam. That means you usually need some kind of lead on the prospect so you can target their wants and needs in the subject line. The subject line should contain the prospect's name, tips regarding pain points, an offer, or a pertinent question. Cold email pitches are tough and get a lot of merchants on blocked lists. These should start with common pain points and offers. The body of the email should be brief and clearly move to the benefits of your service and the pain points that can be resolved.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">and what interests them on places like Facebook. Take the time to be involved in relevant groups and pitch targeted messaging to entire groups of people.<\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"2_5\" _builder_version=\"4.19.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/idecide.com\/wp-content\/uploads\/2023\/02\/5-types-of-pitches-03-scaled.jpg\" title_text=\"5 types of pitches-03\" _builder_version=\"4.19.5\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=\"row\" _builder_version=\"4.17.6\" background_enable_color=\"off\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" custom_margin=\"|auto|27px|auto||\" custom_padding=\"4px|25px|4px|25px|true|true\" border_radii=\"on|15px|15px|15px|15px\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_text admin_label=\"Text\" _builder_version=\"4.17.6\" text_font=\"|300|||||||\" text_text_color=\"#000000\" text_font_size=\"1.2rem\" text_line_height=\"1.25em\" header_font=\"Lato|300|||||||\" header_text_align=\"center\" header_font_size=\"2.5rem\" header_2_font_size=\"2.5rem\" custom_margin=\"||||false|false\" custom_padding=\"||||false|false\" text_font_size_tablet=\"1.1rem\" text_font_size_phone=\"1.1rem\" text_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\" text_letter_spacing__hover_enabled=\"on|desktop\"]<h2 style=\"text-align: center;\"><b>Let your Client Choose The Pitch They Want To Hear With iDecide<\/b><\/h2>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"3_5,2_5\" custom_padding_last_edited=\"on|tablet\" admin_label=\"row\" _builder_version=\"4.19.0\" background_color=\"#f5f5f5\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" custom_margin=\"|auto|40px|auto||\" custom_padding=\"25px|35px|25px|35px|true|true\" custom_padding_tablet=\"|25px||25px|true|true\" custom_padding_phone=\"|25px||25px|true|true\" border_radii=\"on|15px|15px|15px|15px\" global_colors_info=\"{}\"][et_pb_column type=\"3_5\" _builder_version=\"4.16\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_text admin_label=\"Text\" _builder_version=\"4.19.4\" text_font=\"||||||||\" text_text_color=\"#000000\" text_font_size=\"1.2rem\" text_line_height=\"1.25em\" header_font=\"Lato|300|||||||\" header_font_size=\"2.5rem\" header_2_font_size=\"2.5rem\" custom_margin=\"||||false|false\" custom_padding=\"||||false|false\" text_font_size_tablet=\"1.1rem\" text_font_size_phone=\"1.1rem\" text_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\" text_letter_spacing__hover_enabled=\"on|desktop\"]<p><span style=\"font-weight: 400;\">Of course, the one challenge that's toughest to overcome is catching your prospects at a time and place where they are ready to receive your marketing messages, and knowing what kind of messaging they happen to be open to at the time. This is where<\/span><a href=\"https:\/\/idecide.com\/features\/\"> <span style=\"font-weight: 400;\">iDecide's Create-Your-Own-Adventure presentation software<\/span><\/a><span style=\"font-weight: 400;\"> is a great problem solver.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">It is a customizable, AI driven, interactive presentation tool that has been proven to significantly boost closure rates. You and your sales team won't need to worry about which sales pitch to show and when. iDecide's custom solution software is ready to help you explore any angle your potential clients are inclined to go. Create-Your-Own-Adventure improves engagement, boosts credibility, and lets you do away with boring PowerPoint and stale pre-fab videos.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Let iDecide help you create your next sales presentation and close your next deal fast!<\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"2_5\" _builder_version=\"4.16\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_image src=\"https:\/\/idecide.com\/wp-content\/uploads\/2023\/02\/5-types-of-pitches-04.jpg\" title_text=\"5 types of pitches-04\" _builder_version=\"4.19.5\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]","_et_gb_content_width":"","footnotes":""},"categories":[23],"tags":[],"class_list":["post-7882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mike-boccia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - 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